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From entertainment to healthy, Nike has changed their way to lead the functions of sport shoes. Just make money is not the final target of Nike, find the new ways of innovation is the first target for Nike to become winner in the sport world.

Long period development of Nike company produced various of shoes for customers to choose. Nike Air is the first shoe that Nike become popular, Nike running is the other way for Nike to expand their ways from concern runners life. Then Nike has developed Nike basketball shoes and Nike Football Shoes as its biggest sales to attractive customers. However, with the equal competitors - Adidas, Nike knows the method to make itself outstanding - Innovation new products with high technology.

From the orginial of Nike Air, it was thirty years after. Nike's technology has changed day by day. The classic type is Nike shox technology. All road cars have shock absorbers meant to give a smooth ride. Nike took this concept and applied shock-absorber-like columns on the heel area of their shoes featuring this technology. This gives the runner something very similar to an independent suspension of a road car. The effect is more traction and cushioning that adapts to where it is needed.

Yet, after years development, Nike shox shoes has changed their mind to new technology. From traditional technology, the Nike Shox NZ 2.0 SI is the symbol of new shoes. The Nike Shox NZ 2.0 SI is a very comfortable shoe, but it also is very stylish. The Black and Sprinter Green color combo is one of the greatest color schemes ever in a Nike Shoe. Simply yet bold. Futuristic yet old school. The Nike Shox NZ 2.0 SI is great shoe for heavy runners and walkers. If you are a big man, the Nike Shox NZ 2.0 SI will work a lot better than the Nike Max Airs. If you have never worn Nike Shox before, then you will need to know that the shoe is not as comfortable right out of the box. You must "break your Shox in". Once the Shox are broke in, they tend to be more comfortable and durable for heavier people.

Even so Nike has never given up their way to Nike Air Max shoes, from Air Jordan shoes become popular, Nike has introduced new pair each year. The Nike Air Max Turbulence+ 16 is another show from Nike that not only looks great, but is very functionable for use as an athletic shoe. The Nike Air Max Turbulence+ 16 running shoe is great not only for runners, but also walkers who want a heavily cushioned shoe. If you walk a lot and tend to experience a lot of "shin splints" then give the Nike Air Max Turbulence+ 16 a try for a few weeks. The heavy cushioning allows many walkers the ability to rid themselves of the painful shin splints.

The biggest innovation of Nike new technology is Nike Free shoes. It is different from Nike running shoes, even it is designed for running. After a problem of traditional running, doctors demand bearfoot runing if handle feet. Nike Free 5.0, a shoe it claims will "re-evolutionize" running by enabling people to run as if they were barefoot. With its gauzy heel, stockinglike upper, and thin sole, the Free 5.0 looks more like a slipper than a sneaker. The idea for the Free was born after two Nike researchers, visiting the Stanford track team, found that their sponsored runners ran sprints barefoot. "We found pockets of people all over the globe who are still running barefoot, and what you find is that during propulsion and landing they have far more range of motion in the foot and engage more of the toe, their feet flex, spread, splay and grip the surface, meaning you have less pronation and more distribution of pressure." said Jeff Pisciotta, the senior researcher at the Nike Sports Research Lab in Beaverton, Ore., who headed the Nike Free project.

Most of Nike shoes is benefit, healthy for human body, with the resist of confident, high technology Nike shoes will help you find the way to best.